home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
mac
/
McLuhan
/
MCLUHAN.DXR
/
07060_Field_TCUM T625.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
964b
|
16 lines
explosion that has extended over 2,500 years. From the time
of the telegraph onward, however, Western man began to live
an implosion. He began suddenly with Nietzschean insouciance
to play the movie of his 2,500-year explosion backward. But he
still enjoys the results of the extreme fragmentation of the
original components of his tribal life. It is this fragmentation
that enables him to ignore cause-and-effect in all interplay of
technology and culture. It is quite different in Big Business.
There, tribal man is on the alert for stray seeds of change. That
was why William H. Whyte could write The Organization Man as
a horror story. Eating people is wrong. Even grafting people into
the ulcer of a big corporation seems wrong to anybody brought
up in literate visual fragmented freedom. “I call them up at
night when their guard’s down,” said one senior executive.
In the 1920s, the telephone spawned a good deal of